Markets
Demand gap
High demand and low licensed availability, ranked as addressable demand.
- Controls
- Time range
- Plans
- Console and Enterprise
- Used by
- Distributors and sales agents, Streaming platforms, Localisation
Demand gap
Last 30 days Illustrative sample Low licensed availability in market High
High demand, no deal
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Obsession 2026 -
Game of Thrones 2011 -
Shameless 2011
What it answers
Where demand is high and licensed availability is low: the addressable part of the number.
How to read it
Titles are plotted by licensed availability in a market against demand there. The top-left quadrant, high demand and low availability, is the one to act on, and the table ranks its contents by gap score.
On the page
- Time range applies.
- Filters: market, genre, studio, format.
- Columns: title, market, watchers, availability, gap score.
- Gap score is demand against availability, 0 to 100.
Tips
Read the list with a sales agent in the room. Every row is a territory conversation with a number attached, and the market page shows who holds the neighbouring rights.