Markets
Demand gap
High demand and low licensed availability, ranked as addressable demand.
- Controls
- Time range
- Plans
- Console and Enterprise
- Used by
- Distributors and sales agents, Streaming platforms, Localisation
Demand gap
Last 30 daysIllustrative sampleLow licensed availability in marketHigh
High demand, no deal
Obsession2026
Game of Thrones2011
Shameless2011
What it answers
Where demand is high and licensed availability is low: the addressable part of the number.
How to read it
Titles are plotted by licensed availability in a market against demand there. The top-left quadrant, high demand and low availability, is the one to act on, and the table ranks its contents by gap score.
On the page
- Time range applies.
- Filters: market, genre, studio, format.
- Columns: title, market, watchers, availability, gap score.
- Gap score is demand against availability, 0 to 100.
Tips
Read the list with a sales agent in the room. Every row is a territory conversation with a number attached, and the market page shows who holds the neighbouring rights.